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Casey Frid to speak to COB Students

Monday, November 13th 2017
12:30 pm - 2:00 pm

Event Description

Professor Casey Frid will be speaking to COB students at 12:30 on Monday, November 13, in CVA 149. His expertise includes competition and collaboration in the craft beer sector.  This event is open to all majors.

The topic of Frid’s speech will be “Competition is only half the story… Collaboration as strategy in the craft beer industry”.

This paper develops a theory of how smaller, craft-based organizations (i.e., Davids) encourage cohesion and cooperation amongst themselves when operating within an incumbent market of mass-producers (i.e., ‘Goliaths’). Through an inductive field study, including interviews with craft brewery owners, we propose collective identity and collective norms play a critical role in the persistence of competition over time. Our process model suggests that 1) an oppositional collective identity, 2) the shared belief that a rising tide lifts all boats, and 3) the shared belief that advice and assistance should be paid forward, can lead to the persistence of competition beyond market category emergence.

Frid studies entrepreneurship and strategy, and has published papers in top academic journals on topics ranging from early stage venture creation to collaborative strategies among firms. He is Associate Professor of Management and Entrepreneurship at the Lubin School of Business, Pace University. Frid teaches courses on Business Strategy and Entrepreneurship in the undergraduate program, as well as Entrepreneurship in the graduate program. He has been invited to speak on these topics at the Technical University of Munich, Illinois State University, and the College of Charleston.

Frid’s current research focuses on the intersection of competition strategy, founder identity, and community. He has studied how craft brewers’ collective identity shapes both collaborative and competitive actions, as well as how their individual role identities within the craft beer industry segment evolve over time. Dr. Frid is also presently studying the way social entrepreneurs are working with local residents in a rural community in Brazil to create new markets. In addition to these research activities, he regularly reviews for the Journal of Business Venturing and Small Business Economics; and he serves within the Academy of Management on the Entrepreneurship Division Research Committee.

Frid received his PhD (2011) and MBA (2006) from Clemson University and his bachelor’s degree from Winona State University in 1999. Prior to his academic career, he worked with two startup companies in Juiz de Fora, Brazil. He also developed export strategies for the South Carolina Export Consortium; marketing strategies for a project partnership between LogicTree, Inc. and Telecom Egypt; and he assisted with data collection efforts for the U.S. Department of Commerce Bureau of Economic Analysis in Washington, DC.

If you will need special accommodations, please contact the event organizer.


Management & Quantitative Methods Department
(309) 438-5701


Center for the Visual Arts
401 S. School Street
Normal, IL
CVA 149